Set sail in the wind - remember our company's first overseas exhibition
Jiangyin Yalong Heat Exchanger Equipment Co., Ltd. participated in the 2024 Istanbul Rubber and Plastics Exhibition in Turkey
From December 4th to 7th, 2024, our Jiangyin Yalong Heat Exchange Equipment Co., Ltd. went to the TUYAP Exhibition Center in Istanbul, Turkey to participate in the 33rd Turkey International Plastics Industry Exhibition (Plast Eurasia) and the China Plastics Industry (Turkey) Brand Exhibition held at the same time. As an enterprise focusing on the R&D and manufacturing of heat exchange equipment, this exhibition not only gave us an in-depth understanding of the cutting-edge trends of the global plastics and rubber industry, but also gained a lot in technical exchanges, market expansion and brand promotion. The following is a summary and reflection of this exhibition.
I. Exhibition Overview and Industry TrendsThe exhibition is supported by the Turkish Plastics Industry Association, attracting nearly 1,000 enterprises from more than 40 countries and regions around the world, including China, Australia, France, South Korea, Italy, etc., with exhibits covering plastic machinery, raw materials, molds, auxiliary machinery and accessories, environmental protection technology and other fields. As one of the largest industry events in Eurasia, the exhibition focuses on the innovative achievements of the plastics and rubber industry in energy saving, circular economy and intelligent manufacturing with the theme of "intelligence and sustainable development". For example, LK Plastics Machinery's all-electric injection molding machine can save energy by more than 20%, while the titanium dioxide solution launched by Alycoon focuses on the environmentally friendly upgrading of polymer materials. These cases show that the industry is accelerating its transformation to an efficient and low-carbon direction, which is highly consistent with our company's concept of "green manufacturing".II. Exhibitor Highlights and Market Insights1. **Strategic position of the Turkish marketStraddling the Eurasian continent, Turkey is a hub connecting markets in the Middle East, North Africa, and Europe. Its plastics industry ranks seventh in the world and second in Europe, with an average annual growth rate of 5.5%-7.4%. At the exhibition, the demand for high-efficiency heat exchange equipment from local Turkish companies and international buyers was particularly significant. For example, temperature control devices, mold temperature controllers, and energy-efficient heating systems in plastic extrusion and injection molding processes are attracting attention. Through on-site exchanges, we learned that Turkish plastic products companies are facing the pressure of rising energy costs, and there is an urgent need for auxiliary equipment to reduce energy consumption, which provides a broad application space for our products.2. **Collective debut of Chinese enterprises**In this exhibition, the Chinese exhibitors have a strong lineup, including Haitian Plastics Machinery, Ningbo LK, Zoomlion Rubber and other leading enterprises, showcasing injection molding machines, extrusion equipment, rubber products and other solutions for the whole industry chain. The high-efficiency plate heat exchanger and customized temperature control system exhibited by our company have attracted the consultation of many local Turkish manufacturers and European buyers because of their precise temperature control, energy saving and consumption reduction performance in the plastic processing process. For example, an injection molding company in Istanbul said that its existing production line had a high level of energy consumption in its cooling system and wanted to introduce our heat exchanger equipment to optimize the process.
3. **Technical Exchange and Cooperation Opportunities**At the show, we had an in-depth discussion with our global counterparts on industry technology trends. For example, the Turkish rubber industry is paying more attention to scrap recycling equipment, and some companies are planning to introduce Chinese reclaimed rubber processing technology. In addition, the increased demand for intelligent remote monitoring capabilities from European customers has prompted us to further consider integrating IoT technology into our products to enable real-time feedback on equipment status and energy efficiency analysis.3. Harvest and future planning1. Brand Influence EnhancementThrough the exhibition platform, our company demonstrated its technical strength in the field of heat exchange equipment to international customers. The stability performance and energy-saving data of the heat exchanger demonstrated on site in a high-temperature environment were highly recognized by the professional audience. A number of companies expressed their intention to cooperate in the follow-up and planned to visit our factory on the spot.2. Market Strategy AdjustmentThere is a strong demand for cost-effective, adaptable and environmentally friendly equipment in Turkey and surrounding markets. In the future, we will develop a modular, easy-to-maintain heat exchange system based on the characteristics of the region, and at the same time strengthen cooperation with local agents to shorten the after-sales service response time.3. Technology R&D DirectionCombined with the insights of the exhibition, our company plans to increase investment in the following areas:Intelligent upgrade: Integrate sensors and data analysis modules to achieve real-time optimization of equipment energy efficiency;Material Innovation: Research and development of new alloy materials with corrosion resistance and high thermal conductivity to adapt to complex working conditions;Circular Economy: Explore the application scenarios of heat exchange equipment in waste plastic recycling production lines to help customers achieve green transformation.IV. Summary and ProspectThis trip to Turkey not only allowed us to witness the vigorous vitality of the global plastics and rubber industry, but also deeply realized the importance of the close combination of technological innovation and market demand. As a key market along the "Belt and Road", Turkey's strategic position and growth potential cannot be ignored. In the future, our company will continue to deepen the subdivision field, create value for global customers with efficient and environmentally friendly heat exchange solutions, and actively participate in international exhibitions, expand brand voice, and seek new opportunities for development with industry colleagues.Jiangyin Yalong Heat Exchanger Equipment Co., Ltd.
February 17, 2025